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Publisher / Managing Editor
Françoise THUILLIER
Tél.: 33.(0)4.42.92.00.06
Fax: 33.(0)4.42.92.17.80 info@irrigazette.com
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Sadimato: 50 years of distributing Toro products in France
Specialising in automatic watering systems, Sadimato/Solvert, a subsidiary of the Labor Hako group, is one of the oldest distribution companies in the French irrigation industry. This year, it is marking its 50th anniversary, and this is a good opportunity to retrace a journey that often becomes intertwined with the history of the Toro Company. In fact, being specialised in automatic watering systems, the company Sadimato has always been one of the leading distributors of precision equipment for the maintenance and irrigation of green spaces, playing fields and golf courses.
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It all started in 1959, when the experience that Jacques Desrues had gained in the USA gave him the idea of importing Toro lawnmowers, then the irrigations products with the purchase of Moist O Matic by Toro. No American products were to be found in France between 1940 and 1956. Jacques Desrues set up shop with three associates on the Quai de Jemmapes in Paris, next to the general hardware or ironmongery centre (No.76), of which the building and its metal gate still survive. Before it became a trendy middle-class district, République-Bastille was a working-class neighbourhood populated by craftsmen, ironmongers…
At that time, Sadimato was selling watering appliances and gardening supplies, but they also sold pressure cookers and thermos flasks. They were one of the first ironmongers or hardware dealers in France. Jacques Desrues was later to split up with his partners and keep just the irrigation side going. In 1973, he sold the machinery side of his business to CCRI, which filed for bankruptcy three years later. The industrialist Toro then looked for a new distributor: Labor Hako, a German group, set up the company Solvert for the appliances and machinery side of the business. Today Labor Hako owns Solvert and Sadimato. Elie Desrues has taken over from her father Jacques and has handled the irrigation side since 1973. |
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