France-Pivots, a major player in the irrigation of field crops in France, reinforces its position as a leader in smart irrigation as a consequence of the acquisition of Challenge-Agriculture, a company specialising in the use of tensiometers for irrigation scheduling. This purchase allows France-Pivots to expand its range of products and services to make irrigation smarter and more profitable. All irrigation professionals will be able to benefit from the company’s combined expertise in the fields of irrigation and tensiometry, to optimise the use of water on the crops.
“We are thrilled to be able to welcome Challenge-Agriculture into France-Pivots. Challenge-Agriculture is a market leader in the design, manufacture and technical support of tensiometry-based decision-making tools. This acquisition allows us to strengthen our position in the field of irrigation and offer more effective solutions”, declared Pierre Chagneau.
This development-transmission project will energise the use of tensiometers for irrigation scheduling, both in France and internationally, and will help to maintain the sustainability of Challenge Agriculture, whose management team will remain unchanged.